Cross-channel analytics

Cross-channel analytics: from ad click to money in the bank

We pull data from your ad platforms, website, calls, CRM and payments into one dashboard. You see which campaign and which keyword actually drive profit — not just leads.

Get an implementation planSee the case
  • Contract & NDA
  • Reply within 24 hours
  • Code and data are yours
  • 5+ projects on long-term support
This is for you if

Does this sound familiar?

  • Marketing shows leads, sales says "the leads are bad" — and nobody can prove either way
  • A five-figure monthly ad budget gets allocated by gut feel
  • Off-the-shelf analytics tools are expensive or don't connect to your CRM and offline stores
  • The report for ownership takes a week to assemble by hand and still doesn't add up
What you get

What's included — the actual deliverable

01

Data collection

Ad accounts, GA4, call tracking, forms, messaging — pulled automatically into a warehouse.

02

CRM & sales link

Every deal knows its source, campaign and keyword. Offline sales tracked via promo codes, phone numbers or POS.

03

Data warehouse

BigQuery or PostgreSQL — your data, no history lost when you switch tools.

04

Dashboards

Power BI / Looker Studio or a custom interface: ROAS, CAC, LTV by channel, campaign, location, rep.

05

Alerts

Notifications when a campaign goes negative or conversion drops.

06

Training & process

The team knows exactly what to check every Monday and what decisions to make.

Stack & integrations

GA4GTMGoogle Ads APIMeta APIBigQueryPostgreSQLPower BILooker Studio1C
How it works

Steps and timeline

  1. 011 week

    Audit

    Channels, CRM, POS, current reports. We find where data is lost and why numbers don't reconcile.

  2. 021 week

    Data model

    We design how a lead travels from click to payment, and what fields are needed at each step.

  3. 033-5 weeks

    Implementation

    Connect sources, wire CRM data flow, build the warehouse and dashboards.

  4. 04ongoing

    Ongoing support

    We monitor data integrity, add channels, extend reports.

Case study

What this looks like on a real project

analytics.rinolens — ROAS by channel
Revenue
$48.2K
+18%
ROAS
3.1x
+0.4
CAC
$64
−22%
Profit by channel, 30 days15 stores
Google Ads
412%
Meta · Instagram
238%
Organic search
141%
Referral
355%
Retail, consumer electronics15 stores

Cross-channel analytics for a retail chain

Online ads, the website, calls, CRM and sales across 15 physical stores brought into one dashboard. Ownership sees ROAS by store and channel; marketing sees which campaigns drive completed sales, not just form submissions.

15
stores in one dashboard
7
data sources
automatic, daily
report refresh
BigQueryPower BIGoogle AdsCRMPOS
Price & timeline

Rough pricing, so you know what you're looking at

Price
implementation from $4,000 · support from $500/mo
Timeline
5-7 weeks to a working dashboard

An exact estimate follows a short call, usually within 24 hours, and is fixed in writing before work starts.

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What affects the price

  • 1Number of ad channels and sales locations
  • 2Current CRM state (how much data-flow rework is needed)
  • 3Offline sales and POS integration complexity
Off-the-shelf analytics SaaSCustom analytics by Rino Lens IT
Annual cost$3,000-10,000, rising with trafficfixed build + support
Offline stores and POSlimitedfully connected
Non-standard CRM / ERPworkaroundsnative integration
Data ownershipthe vendoryou, in your own warehouse
FAQ

About cross-channel analytics

Can't find the answer — email us.

We use a standard CRM — will it work?

Yes, that's the most common setup. We configure source tracking into deals and export into the warehouse.

How do you track offline store sales?

Through phone number / promo code / order matching with POS or ERP. We design the exact scheme during the audit.

Do we need call tracking?

If a meaningful share of leads are phone calls, yes. We connect any regional provider or build on your existing telephony.

Power BI or a custom interface?

For most teams, Power BI / Looker Studio — fast and inexpensive. A custom interface makes sense for non-standard scenarios or many simultaneous users.

Contact

Get an implementation plan — describe the task

Two sentences are enough: what you need and by when. We'll come back with an approach, timeline and rough price.

it@rinolens.comWe reply within a business day
  • Contract & NDA
  • Reply within 24 hours
  • Code and data are yours
  • 5+ projects on long-term support
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Get an implementation plan