CRM & operations systems

Custom CRM built around how your business actually works

When off-the-shelf CRM doesn't fit your process, and the per-seat subscription for 50 people costs more than owning the system outright. Pipelines, tasks, documents, inventory, a client portal and integrations — in one system you own.

  • Contract & NDA
  • Reply within 24 hours
  • Code and data are yours
  • 5+ projects on long-term support
This is for you if

Does this sound familiar?

  • You're paying more in licenses than a custom system would cost
  • Half your process still lives in spreadsheets, chats and inboxes
  • The off-the-shelf CRM can't handle your specifics: manufacturing, publishing, logistics, a dealer network
  • Data is scattered across five tools and nobody sees the full picture
What you get

What's included — the actual deliverable

01

CRM core

Clients, deals, pipelines, tasks, roles and permissions — in your own terminology.

02

Client portal

Orders, documents, statuses, payment — clients see everything without calling a manager.

03

Documents & payment

Invoices and contracts from templates; card and bank-transfer payment collection.

04

Integrations

ERP, telephony, WhatsApp / Telegram, your website, email, marketplaces.

05

Reports & dashboards

Revenue, conversion, team workload — in real time.

06

AI features

Conversation summaries, auto-filled records, next-step suggestions — on request.

Stack & integrations

TypeScriptNext.jsNode.jsPostgreSQLStripeWhatsApp APITelegram1C
How it works

Steps and timeline

  1. 012-4 days

    Scope & estimate

    We map the task, process and constraints. Scope, timeline and price are fixed in writing.

  2. 021-2 weeks

    Prototype

    A clickable interface prototype and architecture — before development starts, so nothing gets rebuilt.

  3. 03per plan

    Development

    Weekly demos, staging access from week one, a shared task tracker.

  4. 04ongoing

    Launch & support

    Publishing, team training, monitoring and a support channel — part of delivery, not an add-on.

Case study

What this looks like on a real project

crm.rinolens — Deals
New12
Vector LLC · invoice
A. Ivanova · card
In progress27
Northwind Inc · contract
S. Petrov · transfer
Paid41
Delta School · invoice
Alpha OÜ · act
Payment on invoice #1042 received → act generated automatically
Publishing / educationEurope

CRM + client portal for a publishing group

A unified system for a publishing group: intake requests, editorial workflow, contracts, payment collection from individuals and companies, and a client portal with documents and statuses. Replaced a mix of spreadsheets, email and an off-the-shelf CRM.

individual + business
counterparty types
3
payment methods
$0
per-seat fees
CRMClient portalPaymentsDocuments
Price & timeline

Rough pricing, so you know what you're looking at

Price
from $12,000
Timeline
8-14 weeks to first launch

An exact estimate follows a short call, usually within 24 hours, and is fixed in writing before work starts.

Discuss your CRM

What affects the price

  • 1Number of roles and modules (inventory, production, documents)
  • 2Integrations with ERP, telephony, messaging
  • 3Data migration from your current system
Off-the-shelf CRMCustom CRM by Rino Lens IT
Cost for 50 seats over 3 years$15,000-30,000 and risingfixed build cost + support
Fits your processconfigured within the boxdesigned around you
Ownership of data and codethe vendoryou
Non-standard integrationsworkarounds / marketplace appsnative
FAQ

About crm & operations systems

Can't find the answer — email us.

When does a custom CRM not make sense?

If you have under 10 people and standard sales flows, off-the-shelf CRM is fine — we can help set it up. A custom system pays off at 30+ users or non-standard processes.

Will you migrate data from our current CRM?

Yes — migrating clients, deals and history is a standard part of the project.

Can we launch in phases?

Yes — typically the first release (clients, deals, tasks) ships in 8 weeks, then modules follow by priority.

Who supports the system afterward?

We do, under an SLA. Or we hand off code and documentation to your team — there's no vendor lock-in.

Contact

Discuss your CRM — describe the task

Two sentences are enough: what you need and by when. We'll come back with an approach, timeline and rough price.

  • Contract & NDA
  • Reply within 24 hours
  • Code and data are yours
  • 5+ projects on long-term support
Budget (optional):

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Discuss your CRM